Boone, Louis E. <br/><br/>
Contemporary marketing 1999 /  
Louis E. Boone, David L. Kurtz.  
 - Fort Worth :   The Dryden Press,   c1999. 
 - xxxii, 737p. : col. ill. ; 29 cm.  
<br/><br/> Glossary : p. G1 - G8. Notes : p. N1 - N16. 
<br/><br/><label>ISBN: </label>0030976014  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / B63 1999