Marketing management
analysis, planning, implementation, and control
Kotler, Philip
creator
text
Upper Saddle River, N. J
Prentice Hall
c2000
Millenium ed.
monographic
eng
xxxii, 718 p. ; 26 cm.
Philip Kotler.
Includes bibliographical references.
Donated by Ohio State University 43835 copy 4
Marketing
Management
HF5415.13 K84 2000
0130122173
210305
20210307202248.0