Kotler, Philip <br/><br/>
Principles of marketing /  
Philip Kotler, Gary Armstrong   
 - 9th ed.   
 - Upper Saddle River, N. J. :   Prentice Hall,   c2001.   
 - xxxi, 785p. : col. ill. ; 28 cm.   
<br/><br/> Glossary : p. G1 - G10.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130263125 hard bound   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / K84 2001