Witcher, Barry Strategic management : principles and practice / Barry J. Witcher and Vinh Sum Chau. - Andover, U. K. : Cengage, c2010. - xix, 325 p. : col. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9781844809936 Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies.