Walker, Gordon <br/><br/>
Modern competitive strategy / 
Gordon Walker, Tammy L Madsen. 
 - 4th ed. 
 - New York :  McGraw-Hill Education,  c2016. 
 - xviii, 395 p. : ill. ; 23 cm. 
<br/><br/> Glossary : p. 366-374. Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789814636292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Industrial management.