Zeithaml, Valarie A. <br/><br/>
Services marketing / 
by Valarie Zeithaml, Mary Jo Bitner. 
 - New York :  McGraw-Hill,  c1996. 
 - xx, 700 p. :  ill. ;   24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070782504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD980.5  / Z3 1996