Phipps, Rosemary <br/><br/>
Understanding customers 1996-97 / 
Rosemary Phipps and Craig Simmons. 
 - Jordon Hill, Oxford :  Butterworth Heinemann,  c1996. 
 - 369 p. : ill. ; 29 cm. 
 - The marketing series .
<br/><br/> Glossary : p. 357-364. 
<br/><br/><label>ISBN: </label>0750629150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--attitudes.