TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 0030975859
PY  - 1994///
CY  - Forth Worth, Philadelphia
PB  - Harcourt Brace College Pub.
KW  - Management
KW  - Research
KW  - Business
N1  - Glossary : p. 738 - 751. Includes bibliographical references
ER  -