Consumption & marketing, macro dimensions / 
[edited by] Russell W. Belk, Nikhilesh Dholakia, Alladi Venkatesh. 
 - Cincinnati, Ohio :  South-Western College Pub.,  c1996. 
 - xiii, 360 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0538850507 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics).<br/>Marketing.