Arens, William F. <br/><br/>
Contemporary advertising / 
Williams F. Arens, Courtland L. Bovee. 
 - 5th ed. 
 - Ill. :  IRWIN,  c1994. 
 - xxx, 573p. : col. ill. ; 28 cm. 
<br/><br/> Glossary : p. 22. Includes index. 
<br/><br/><label>ISBN: </label>025613412X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821   / Ar3 1994