Contemporary advertising
Arens, William F.
creator
Bovee, Courtland L.
text
xx
Ill
IRWIN
c1994
19uu
5th ed.
monographic
eng
xxx, 573p. : col. ill. ; 28 cm.
Williams F. Arens, Courtland L. Bovee.
Glossary : p. 22. Includes index.
Donated by Ohio State University 43383
Advertising
HF5821 Ar3 1994
025613412X
080305
20230310062535.0