Tellis, Gerard J. Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis. - Thousand Oaks, Calif. : Sage Pub., c2004. - 203p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0761922539 (paper) Subjects--Topical Terms: AdvertisingConsumers--Attitudes LC Class. No.: HF5823 / T23 2004