Effective advertising
understanding when, how and why advertising works
Tellis, Gerard J.
creator
text
xx
Thousand Oaks, Calif
Sage Pub.
c2004
19uu
monographic
eng
203p. : ill. ; 23 cm.
Gerard J. Tellis.
Includes bibliographical references and index.
Purchased 16761
Advertising
Consumers
Attitudes
HF5823 T23 2004
0761922539 (paper)
070215
20230310062536.0