Roman, Ernan <br/><br/>
Integrated direct marketing :  the cutting strategy for synchronizing advertising, direct mail, telemarketing, and field sales / 
Ernan Roman. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1995. 
 - xiii, 223p. : ill. ; 23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844233498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.