Moutinho, Luiz Strategic marketing management / Luiz Moutinho, Geoff Southern. - Singapore : Cengage Learning, c2013. - xxii, 490 pages : illustrations ; 23 cm "This edition is reprinted with license from Cengage Learning EMEA, a part of Cengage Learning, for sale in the Philippines only."--Title page verso. 1st Philippine reprint 2012. Includes bibliographical references. ISBN: 9789814369565 981436956X Subjects--Topical Terms: Marketing--Management.Strategic planning LC Class. No.: HF5415.13 / M78 2013