Peter, J. Paul <br/><br/>
Marketing management :  knowledge nd skills ; text, analysis, cases, plans / 
J. Paul Peter, James H. Donnely, Jr. 
 - 4th ed. 
 - Chicago :  Irwin,  c1995. 
 - xiii, 864 p. : ill. ; 24 cm. 
 - The Irwin series in marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.