Dillon, William R. Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, c1994. - xxii, 760p. : ill. ; 24 cm. - The Irwin series in marketing . Glossary : p. 730 - 746. Includes bibliographical references and indexes. ISBN: 0256105170 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / D58 1994