Aaker, David A. Marketing research / David A. Aaker, Geoge S. Day. - 4th ed. - New York : John Wiley, c1990. - xiv, 739p. : ill. ; 24 cm. Glossay : p. G-1 - G-14. Includes bibliographical references and index. ISBN: 0471613517 Subjects--Topical Terms: Marketing research.