Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 6th ed. 
 - Upper Saddle River, N. J. :  Prentice Hall International,  c1997. 
 - xv, 672 p. : ill. (some col.) ; 25 cm. 
<br/><br/> Glossary: p. 647 - 657. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013719501X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).