Consumer behavior : implications for marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 6th ed.
- Chicago : Irwin, c1995.
- xix, 649 p. : col. ill. ; 26 cm.
- The Irwin series in marketing .
Includes bibliographical references and index.
0256139725
Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies. Market surveys--United States--Case studies.