Shao, Alan T. <br/><br/>
Marketing research :  an aid to decision making / 
Alan T. Shao. 
 - Cincinnati, Ohio :  South-Western College,  c1999. 
 - xix, 597p. : ill. ; 27 cm. 
<br/><br/> Glossary : p. 576 - 585.  Includes endnotes and index. 
<br/><br/><label>ISBN: </label>0538881925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Sh2 1999