Lusch, Robert F. <br/><br/>
Retailing :  an introduction / 
Robert F. Lusch, Patrick M. Dunne, James R. Carver. 
 - Eight edition. Philippine edition. 
 - Pasig City :  Cengage Learning Asia,  2015. 
 - xxxi, 683 p. :  illustrations ;  25 cm 
<br/><br/> Includes glossary (pp. 637-649) and index. 
<br/><br/>"Printed in the Philippines by ESP Printers, Inc. "1st Philippine resprint 2015. This edition is reprinted with license from South Western, a part of Cengage Learning."--Copyright page. 
<br/><br/>Part 1 Introduction to Retailing -- Perspectives on retailing -- Part 2 Retail customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- Part 3 Market Selection and Location Analysis -- Market selection and retail location analysis -- Part 4 Managing Retail Operations -- Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and promotion -- Customer services and retail selling -- Store layout and design -- Part 5 Retailing Future -- Reframing retail strategy. 
<br/><br/><label>ISBN: </label>9789814633949 9814633941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Textbooks<br/>Retail trade
<br/><br/><label>LC Class. No.: </label>HF5429  / L97 2015