Fisk, Raymond P. <br/><br/>
Interactive services marketing / 
Raymond P. Fisk, Stephen J. Grove, Joby John. 
 - Boston, Mass. :  Houghton Mifflin,  c2000. 
 - xix, 250p. : ill. ; 25 cm. 
<br/><br/> Glossary : p. 237 - 240. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395769167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Management.