McDonald, Malcolm H. B. Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tidemann. - Oxford : Butterworth Heinemann, c1993. - vii, 338p. : ill. ; 24 cm. - CIM Professional development series . Glossary : p. 329 - 334. ISBN: 075060154X Subjects--Topical Terms: Marketing.