Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang. - 1st ed. - Iowa : Iowa State University Press, c1992. - xvi, 392p. ; 24 cm. References : p. 371 - 384. Includes bibliographical references and index. ISBN: 0813812976 Subjects--Topical Terms: Advertising--Food LC Class. No.: HF6161 / F616C73 1992