Gruenwald, George <br/><br/>
New product development :  responding to market demand / 
George Gruenwald. 
 - 2nd ed. 
 - Ill. :  NTC Business,  c1992. 
 - xxvi, 454p. : ill. ; 24 cm. 
<br/><br/> Bibliography : p. 443 - 445. 
<br/><br/><label>ISBN: </label>0844233528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>Product management.