Fundamentals of marketing / 
William J. Stanton ... [et al.]. 
 - essentials ed. 
 - Sydney :  McGraw-Hill,  c1992. 
 - viii, 486p. : col. ill. ; 24 cm. 
<br/><br/> Glossary : p. 457 - 479. Includes index. 
<br/><br/><label>ISBN: </label>0074529277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Australia--Case studies.<br/>Marketing--Case studies.