Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - 5th ed. 
 - Boston :  McGraw-Hill,  c1999. 
 - xxv, 545 p. : ill. ; 25 cm. 
 - Irwin / McGraw-Hill series in marketing .
<br/><br/> Glossary : p. 511 - 521.  Includes bibliographical references. 
<br/><br/><label>ISBN: </label>007116703X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.