Zikmund, William G. Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. - 3rd ed. - Australia : South-Western, c2002. - xxix, 553 p. : col. ill. ; 27 cm. Glossary : p. 515 - 529. Includes bibliographical references and index. ISBN: 032406392X Subjects--Topical Terms: MarketingConsumer behaviorExport marketing LC Class. No.: HF5415 / Z6 2002