Zikmund, William G. Effective marketing : creating and keeping customers / William G. Zikmund, Micheal D'Amico. - Minneapolis : West Pub., c1995. - xxxii, 604 p. : col. ill. ; 28 cm. Glossary : p. 553 - 572. References : p. 573 - 572. ISBN: 0314041621 Subjects--Topical Terms: Marketing.Consumer behavior.Export marketing.