Semenik, Richard J. <br/><br/>
Promotion and integrated marketing communications / 
Richard J. Semenik. 
 - Australia :  South-Western,  c2002. 
 - xxxix, 582p. : col. ill. ; 28 
<br/><br/> Glossary : p. 555 - 566.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324062532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5837   / Se5 2002