Futrell, Charles M. <br/><br/>
Fundamentals of selling :  customers for life / 
Charles M. Futrell. 
 - 6th ed. 
 - Boston :  Irwin,  c1999. 
 - xxiii, 584p. : col. ill. ; 26 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/> Glossary : p. 564 - 573. Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>025625981X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.