Bearden, William O. Marketing : principles and perspectives / William O. Bearden. - Chicago : Irwin, c1995. - xlviii, 631 p. : col. ill. ; 2 Glossary : pp. 564-583. ISBN: 025611319X Subjects--Topical Terms: Marketing--United StatesMarketing Subjects--Geographic Terms: United States LC Class. No.: HF415.1 / B38 1995