O'Guinn, Thomas C. Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c2000. - xxxvii, 694p. : col. ill. ; 28 cm. Glossary : p. 655 - 667. Includes bibliographical references and indexes. ISBN: 0324006616 Subjects--Topical Terms: AdvertisingAdvertising media planning LC Class. No.: HF5821 / Og9 2000