Wells, William Advertising principles and practice / William Wells, John Burnett and Sandra Moriarty. - 4th ed. - Upper Saddle River, N. J. : Prentice Hall, c1998. - xxi, 731p. : col. ill. ; 27 cm. Glossary : p. 705 - 713. Includes bibliographical references and index. ISBN: 0137833660 Subjects--Topical Terms: Advertising LC Class. No.: HF5823 / W46 1998