Nylen, David W. Advertising : planning, implementation, and control / David W. Nylen. - 4th ed. - Cincinnati, Ohio : South-Western Pub., c1993. - xiii, 754p. : col. ill. ; 23 c Glossary : p. 721 - 737. ISBN: 0538809183 Subjects--Topical Terms: Advertising LC Class. No.: HF5823.0 / N98 1993