Bennett, Peter D. <br/><br/>
Marketing / 
Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. 
 - New York :  McGraw-Hill,  c1988. 
 - xxvii, 736p. : ill. ; 26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Glossary : p. 725 - 744. Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070047219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.