Zikmund, William G. Exploring marketing research / William G. Zikmund. - 8th ed. - Australia : Thomson South-Western, c2003. - xxi, 744p. : col. ill. ; 28 cm Glossary : p. G716 - G728. References : p. 729 - 738. ISBN: 0324181485 Subjects--Topical Terms: Marketing research