Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler. 
 - 2nd ed. 
 - Upper Saddle River, N. J :  Prentice Hall,  c1999. 
 - xv, 800 p. : ill. ; 25 cm. 
<br/><br/> Glossary. : p. 769-781.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130110310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / K84 1999