Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 5th ed. 
 - Philadelphia :  Dryden Press,  c1994. 
 - xxiv, 818p. : col. ill. ; 28 cm. 
<br/><br/> Glossary : p. 773 - 783. Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0030981360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.