Dillon, William R. <br/><br/>
Marketing research in a marketing environment / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  c1990. 
 - xxiv, 853p. : ill. ; 23 cm. 
<br/><br/> Glossary : p. 820 - 837. Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256079773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.