Parasuraman, A. <br/><br/>
Marketing research / 
A. Parasuraman. 
 - 2nd ed. 
 - Reading, Mass. :  Addison-Wesley,  c1991. 
 - xiv, 898p. : ill. ; 23 cm. 
<br/><br/> Glossary : p. 872 - 886. Includes index. 
<br/><br/><label>ISBN: </label>0201502828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.