McDaniel, Carl <br/><br/>
Contemporary marketing research / 
Carl McDaniel, Jr., Roger Gates. 
 - 3rd ed. 
 - St. Paul, Minn. :  West Pub.,  c1996. 
 - xxxii, 783p. : col. ill. ; 26 cm. 
<br/><br/> Glossary : p. G1 - G10. Bibliography : p. E1 - E13. Includes index. 
<br/><br/><label>ISBN: </label>0314061223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.