TY  - BOOK
AU  - McDaniel,Carl,Jr
AU  - Gates,Roger H.,1942-
TI  - Contemporary marketing research
SN  - 0324006039
PY  - 1999///
CY  - Cincinnati, Ohio
PB  - South Western College Pub
KW  - Marketing research
N1  - Glossary : p. G1 - G10. Incldes bibliographical references
ER  -