Czinkota, Michael R. <br/><br/>
The Global marketing imperative / 
Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1995. 
 - viii, 308p. : ill. ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844235504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.