Breen, George Edward Do-it-ourself marketing research / George Edward Breen, Albert B. Blnkenship. - 3rd ed. - N.Y. : McGraw-Hill, c1989. - 261p. : ill. ; 23 cm. ISBN: 007007450X Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / B74 1989