Belch, George E. <br/><br/>
Introduction to advertising and promotion management / 
George E. Belch, Michael A. Belch. 
 - Homewood, Ill. :  Richard D. Irwin,  c1990. 
 - xxix, 770 p. : ill. ; 28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256079722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5823   / B41 1990