Palmer, Dean <br/><br/>
Principles of marketing / 
Dean Palmer, William A. Stull. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South Western Pub.,  c1991. 
 - vii, 408p. : ill. ; 23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538604379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing