Cohen, William A. <br/><br/>
The practice of marketing management :  analysis, planning and implementation / 
William A. Cohen. 
 - 2nd ed. 
 - New York :  Macmillan Pub.,  c1991. 
 - xx, 693 p.+ : ill. ; 24 cm. 
<br/><br/> Glossary : p. G1 - G16. Includes index. 
<br/><br/><label>ISBN: </label>0023231718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.