Bovee, Courtland L. <br/><br/>
Contemporary advertising / 
Courtland L. Bovee, William F. Arens. 
 - 4th ed. 
 - Homewood, Ill :  Richard D. Irwin,  c1992. 
 - xxxi, 718p. : col. ill. ; 28 cm. 
<br/><br/> Glossary : p. G1 - G22.  
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>025609196x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821   / B66 1992